I can not stress enough how important it is to read. News, industry articles, attending webinars and white papers are a few resources to absorb. You never know when you will hear or read something that either sparks a thought, idea or gives you the motivation or advice you need.
Webinars are great - and usually held during lunch! So bring your brown bag and start listening, take notes and share with your colleagues what you've learned. The boss will love this!
White papers and industry publishers keep you up to what is going on, trends, things to look out for - wins or fails. I find a quick glance at an industry newsletter keeps me up with my competitors (messaging and creative) and also allows me to quickly glance at what is going on (from a holistic, landscape view)
I know it takes time and sometimes I wonder why I printed out a 52 page report, but believe me in the end you will be happy you took the time to read it and thrilled when you can use that knowledge in the next meeting you sit in. Keep on reading!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment